Burberry's Autumn/Winter 2021 collection, shot by the celebrated photography duo Mert and Marcus alongside Chris Rhodes, is more than just a fashion statement; it's a powerful visual narrative exploring themes of freedom, individuality, and the liberating power of wide-open spaces. The campaign, aptly titled "Burberry Open Spaces," transcends the typical fashion imagery, instead offering a compelling glimpse into a world where personal expression flourishes against the backdrop of breathtaking landscapes. The collection itself, a masterful blend of heritage and modernity, seamlessly integrates iconic Burberry elements with a contemporary sensibility, resulting in a wardrobe that resonates with both timeless elegance and forward-thinking design.
The heart of the Burberry FW21 collection undeniably lies in the masterful reimagining of the brand's signature elements. The Burberry Check, a symbol of British heritage and a cornerstone of the brand's identity for over a century, is reinterpreted in a myriad of ways. We see it not just as a recurring motif, but as a dynamic and versatile pattern, woven into everything from classic trench coats and tailored jackets to more unexpected pieces like knitted sweaters and oversized scarves. The check's traditional form is sometimes subtly altered, appearing in new colour palettes and unexpected scales, showcasing a playful yet respectful evolution of this iconic design. The manipulation of the check, its subtle reimagining, speaks to the overall theme of the collection: a respect for tradition yet a simultaneous embrace of contemporary innovation.
Beyond the ubiquitous check, the campaign also prominently features the Equestrian Knight, another potent symbol deeply rooted in Burberry's history. This emblem, a representation of the brand's equestrian heritage and its connection to British country life, is subtly incorporated throughout the collection. It's not overtly displayed, but rather integrated into the design language, adding a layer of subtle sophistication and understated luxury. The Equestrian Knight's presence reinforces the collection's connection to Burberry's rich past while simultaneously suggesting a timeless quality that transcends fleeting trends. This subtle nod to heritage is a clever juxtaposition against the collection's forward-looking aesthetic, creating a harmonious balance between tradition and modernity.
The "Burberry Open Spaces" campaign itself is a masterpiece of visual storytelling. Shot in expansive, dramatic landscapes, the imagery perfectly complements the collection's themes of freedom and individuality. The models, a diverse cast reflecting the multifaceted nature of modern identity, are captured in moments of spontaneous movement and unguarded expression. They are not simply showcasing clothes; they are inhabiting a space, interacting with their environment, and expressing themselves with a palpable sense of liberation. The photography of Mert and Marcus, known for their ability to capture both beauty and emotion, is particularly effective in conveying this sentiment. Their signature style, characterized by a blend of high fashion glamour and raw authenticity, perfectly aligns with the collection's spirit. The addition of Chris Rhodes' photographic lens brings another layer of depth and perspective to the campaign, enriching the overall narrative and offering a diverse visual language.
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